EFQM | Primary Partner

Excellence In Customer Experience Award 2020


Excellence in Customer Experience Award

040 BQF UK Excellence Awards 2020 - Excellence in Customer Experience Award

Creating and delivering a positive customer experience is the aim of many organisations. Improving customers’ relationships through relevant initiatives will be important for customer retention, loyalty and advocacy.

Why apply?

Be recognised as a premium, award-winning customer experience provider while gaining external recognition for the hard work and success achieved by you and your team.

  • Promote your business and showcase your achievements.
  • Boost your workplace morale by recognising your employees for their contributions.
  • Establish credibility among customers with award-winning CX services.
  • Attract new clients through PR exposure.

Who should apply?

This award welcomes entries from organisations where customers are clearly important, where they are involved in helping to create new and/or enhanced products and services and where relevant measures and results demonstrate the effectiveness of customer focused efforts.

How to apply?

Entry is simple – by completion of an online application form and submission of supporting evidence.

Application Criteria

Judges will be looking to learn about what you consider as excellence in the way that a customer focused project has been both planned and implemented. They will want to know how you can demonstrate that excellence through best practice approaches with supporting results.


PLEASE NOTE: Gold and Gold Plus members are entitled to 1 free entry to either Excellence in Awards or the Lean Six Sigma Academy Award. Silver members are entitled to a half price entry to either Excellence in Awards or the Lean Six Sigma Academy Award.

£300 + VAT

per entry

£500 + VAT

per entry

£150 + VAT

per entry

Dates for your diary

Entries close

7 February 2020

Judging begins

February 2020

Shortlist will be announced

23 March 2020

Ceremony night

Autumn 2020 – date to be confirmed

Involvement Packaging Logo

2019 Award Winner

Involvement Packaging Limited is a leading packaging supplier with the purpose to deliver its customers products to market with confidence.

They stock a comprehensive range of metal and plastic rigid containers, suitable for a variety of industries but their true value is delivering their products when we say we will, and giving their customer’s complete confidence to plan their production filling.

Award Judges

Jamie Green

Business Improvement Manager at Chiltern Railways

Jamie Green

“I am now in my 25th year on the railway, starting as a Guard and working my way through many promotions including Control Manager, Quality Manager and now Business Improvement Manager. I was first trained as an EFQM assessor in 2007 and have successfully taken rail business’ through three EFQM assessments. With Chiltern Railways we have successfully maintained the Recognised for Excellence 5 Star for the last two assessments and I have personally led our success in obtaining Excellence in awards for Customer Service and People Engagement over the last two years. I have also been an Assessor for the BQF on an external Recognised for Excellence Assessment.

On a personal level I love the history and game of golf having recently been a Club Captain as well as a collector of golf memorabilia. I am a mad Queens Park Rangers Football fan and three boys aged 15, 25 and 28.”

Trisha Bennett FIH

Director of Communications at Hospitality Assured


“My career background is primarily within the Hospitality and Tourism Sector, and I have extensive experience in general management, marketing, research and education; underpinned by recognised qualifications.  I founded Austen Bennett in 1988, a successful business consultancy dedicated to improving the performance of people, businesses and customer service within both the public and private sector.  This included over 100 Hospitality Assured and Investors in People assessments, and countless learning and development interventions.

I am also a Fellow of the Institute of Hospitality (IOH) and a Director of Hospitality Assured which is focused on optimising business and service excellence. I am passionate about promoting quality and professional customer service and achieve this through a philosophy of continuous learning and development for myself and for others through workshops, audits, coaching and mentoring. I have worked as a Master Trainer for a number of Tourist Boards including training volunteers for the UK 2012 Olympics.

Being a BQF Award juror underpins my belief in the Hospitality Assured values of Excellence, Collaboration and Making A Difference.  Entering awards is an inspiring approach to encourage learning, development, and innovation to improve performance and drive change.”

Awards FAQs

Can I nominate more than one person for this award?

Yes, you can enter as many individuals as you like for this Leadership Award.

Can I nominate myself for this award?

Individuals cannot apply themselves but should be nominated by a reporting line manager/Head of/Director or previous employer.  The nomination should be endorsed by an additional peer, stakeholder or client.

When is entry deadline?

Entry deadlines for the Innovation, Lean Six Sigma and Leadership awards are all on the 31st of October.

Awards Ceremony

The 2020 awards ceremony is taking place at 8 Northumberland Avenue in the city of London.

2019 Winners

Find out more about the 2019 winners from the UK Excellence Awards ceremony.