EFQM | Primary Partner

Digital Disruption - Is it business as usual?

Thursday 12 October 2017 @ 1:00pm - 6:00pm

Loading Events
  • This event has passed.

This event will be hosted by Barclays

This will NOT be another Digital event about a technology overhaul with the coming of robots and the ‘Uberfication’ of everything.

NO, at this event, with the help of Professor Julian Birkinshaw, one of the world’s foremost experts of digitisation and change, we want to explore whether digital ‘disruption’ is just another organisational issue or a business change that needs to be managed.  We want to challenge the hype about this topic and suggest that technology is a means of transforming, not an end in itself. Think about it, by its very nature a digital transformation has no firm endpoint; as an organisation nears its future vision the process keeps evolving: is it just ongoing change?

We will be proposing that disruption can take many years – the digital camera was invented in the 1970s but Kodak did not enter bankruptcy until 2011. Digital change like any other change should focus on setting a clear goal for the future with customers and employees continuing to be central to everything. As we are now discovering, Cyber security, smarter cities and enhancing Customer experience is about human behaviours not just technology.

The event will close with networking drinks and canapés.


Event Timetable:

13:00 – 13:30 Registration.
13:30 – 14:00 Carole Layzell, Digital Eagle & Proactive Engagement Director at Barclays.
14:00 – 14:30

Shamus Rae, Partner, Head of Innovation and Investments, KPMG.

A brief introduction to AI, a view of the next 10 years and a discussion of impact on business models and society.

14:30 – 15:00 Break.
14:50 – 15:20

Nick Wilding, General Manager, AXELOS RESILIA.

From the boardroom to the engine-room your people are your cyber heroes: their behaviours are your most cost-effective defence against cyber-attacks.

15:20 – 15:50

Marcus Thornley, Founder, Play Consulting.

Using gamification to drive engagement and behaviour change.

15:50 – 16:20

Tony Maile, Vice President, Quid.

“Imagine if you could read everything that was ever written about a topic…in two minutes?” How Artificial Intelligence and Natural Language Processing is improving leading companies decision making.

16:20 – 16:40 Break.
16:40 – 17:40

Julian Birkinshaw Professor of Strategy and Entrepreneurship, London Business School.

“Digital Disruption – Myths and Realities”

Julian Birkinshaw will look at the different ways digital technology is changing existing industries, and why much of the conventional wisdom about “disruption” is wrong.  He will also discuss how established companies need to change their internal structures to become more alert and responsive, using the principle of adhocracy as an alternative to meritocracy or bureaucracy.

17:40 – 19:00 Networking drinks and canapés.



Event Speakers:

Julian Birkinshaw ranked 43rd in the 2015 Thinkers 50 list of the top global management thinkers. Julian will share the latest insights into digital transformation, strategic agility and innovation and contest some of the ‘myths of disruption’.
He is the author of thirteen books, including Fast/Forward, published this year, Becoming a Better Boss, Reinventing Management and Giant Steps in Management, and over ninety articles in journals such as the Strategic Management Journal, the Academy of Management Journal, the Harvard Business Review and the Sloan Management Review.


  • Carole Layzell, Digital Eagle & Proactive Engagement Director at Barclays

Carole Layzell, Digital Eagle & Proactive Engagement Director, is responsible for transforming customer and colleague experience in today’s digital age. She is leading two key strategies: the Digital Eagle programme and Proactive Engagement.

The Digital Eagles are our most proactive and engaged colleagues, we provide them with the knowledge and skills to help society move forward in the digital age. They run tea & teach sessions to help the older generations get to grips with ever-changing technologies, code playground sessions to start children on their digital journeys and digital safety sessions to help our digitally savvy and digital natives learn how to keep themselves safe in a world of cybercrime.

The Proactive Engagement initiative looks to put the onus back on the bank and react to potential customer problems before they happen. It also increases transparency and empathy – we don’t wait for the customer to come for us if something goes wrong – we get in touch and let them know what we’re doing to fix it.

Carole has 29 years’ experience in retail banking and customer experience, she’s passionate about increasing brand reputation and customer loyalty through proactive colleague and customer engagement.


Marcus Thornley is the founder of Play Consulting – a London tech start-up spun out of the mobile gaming industry. His team of designers and software engineers work with large international corporates, conceiving and building digital products that drive engagement, habit formation and behavioural change.

Play’s purpose is to make the mandated and dull… fun and compelling and focus on Employee Engagement – offering a platform solution called Totem that has been rolled out with Bupa, Vodafone, Pizza Hut and PwC.


  • Shamus Rae, Partner, Head of Innovation and Investments at KPMG

Shamus Rae is the lead partner for Innovation and Investments at KPMG in the UK. He is leading on Digital Labour (transformation/ automation through the use of Artificial Intelligence) for KPMG both transforming the firm’s services in Audit and Tax but also taking this experience in to the market place to help client’s embrace this new transformative technology.

Shamus has led several client projects focusing on Artificial Intelligence strategy and implementation.

Shamus has spent the last 20 years working on major transformation programmes and was one of the founders of the Offshoring Industry in the late 1980’s. Shamus founded WNS, now one of the largest Offshore BPO providers.  He helped build IBM’s offshore BPO centres including acquisitions and was previously a partner at PWC.


Nick is General Manager of Cyber Resilience at AXELOS Global Best Practice, a joint venture between UK Government and Capita plc. His team is responsible for RESILIA – a cyber resilience best practice portfolio that includes certified training, all staff awareness learning, leadership engagement and a cyber maturity assessment tool. RESILIA has been designed to put people at the centre of an organisation’s cyber resilience strategy, enabling them to effectively recognize, respond to and recover from cyber-attacks.

Nick has spent the last 25 years in senior business development and marketing roles. Before joining AXELOS in March 2014 he spent 11 years at Detica and BAE Systems where he helped set up their Cyber Security business and led their Cyber Security market engagement, marketing and thought leadership.


  • Tony Maile, Vice President, Enterprise Accounts, Quid

Quid is a software that reads millions of documents and delivers immediate insight by organising that content visually. CNBC put Quid on a list of the 50 most disruptive startups in the world and named them “the ultimate trendspotter”.

Tony’s focus is to work with the senior leadership of clients to help use Quid in their organisations to significantly improve business outcomes.

Prior to Quid he was an executive leader in IBM’s Watson and cognitive solutions division and was also responsible for IBM’s financial payment portfolio across Europe. Other roles have included European consultative sales leader for IBM Commerce and Executive Partner for IBM Global Business Services, focussing on digital transformation.

Tony will be speaking about how Artificial Intelligence and Natural Language Processing is improving leading companies decision making.

What is digitalisation?

Digitalisation is the integration of digital technologies into everyday life through automation, Artificial Intelligence (AI), Industry 4.0 (automation and data exchange in manufacturing technologies) Big Data, the Internet-of-Things (IoT) Virtual Reality (VR) and the opportunities are extensive. Benefits include increased speed of service, reduced environmental impact, global connectivity, more efficient processes and simplified everyday life all of which can result in higher levels of customer and colleague engagement if managed effectively.

At the same time, digitalisation presents us with many new challenges. Sustainable progress requires capable, and careful, handling of concerns relating to privacy, security, energy consumption, human experience and authenticity, as well as transitional concerns around the psychological impact, future workforce trends and potential skill gaps. The news is littered with examples of what happens when we do not manage digitalisation well.


Thursday 12 October 2017
1:00pm - 6:00pm
Member Price
£ 75 +VAT
Non-member Price
£ 175 +VAT
Gold members receive an allocation of two places at this event.
Silver members receive an allocation of one place at this event.
Event Category:


5 North Colonnade
London, E14 4BB United Kingdom
+ Google Map