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Why does Roger Federer serve double faults? Every double fault is a failure – it gives a precious point to his opponent. He could easily cut out all double faults by slowing down his second serve to ensure that it lands safely in the service box. Yet in most long matches Federer, like most other [...]  Watching the Olympics leads me to comment on the lessons that sport has for business. I believe that the benefits of sporting lessons for business are exaggerated. Business success is based on more than motivation, discipline and hard work. It depends heavily on innovation – and sport is a very poor guide to that. In sport [...] |
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