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If you want innovation then think about these two words – pain and slack. They can lead you to innovation success. Wherever there is a pain there is a need for innovation. So if you are looking to create new products or services look for the pain points. Study your customers and their everyday activities. [...]  Customers can be an important source of innovative ideas. Many companies conduct conventional customer surveys and focus groups. These are useful channels of feedback but in terms of original ideas they are often disappointing. Customers are good at demanding incremental improvements in products, lower prices and better service but they are notoriously poor at predicting [...] |
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