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Online check-in for flights is a great innovation. Instead of standing in line at the check-in desk I can select my seat and print my boarding card at the computer on my desk (or on my smart phone). For me, the passenger, online check-in offers time saving, control and convenience. For the airline it means [...]  I came across this remarkable story about the world’s craziest restaurants. They include a toilet restaurant in Taiwan, a restaurant in the sky in Belgium, a prison restaurant in Italy and a graveyard restaurant in India. Restaurant in the Sky They are all remarkable and successful because they offer the consumer a novel experience. Many [...] The CEO of Black and Decker once said, ‘People don’t go into a DIY store because they need one of our drills. They go because they need a hole in the wall.’ Wonderbra in their internal communications to staff say this, ‘We do not sell underwear. We do not sell lingerie. What we sell [...] |
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