How do you make a safety announcement interesting? With innovation.

Amusing, innovative and different.  Even non-passengers want to watch Air New Zealand’s pre-flight video

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The Three Commonest Sales Mistakes in a Recession

In a downturn everyone is involved in sales.  I chaired the Successful Selling Conference in Birmingham last week and we had a fantastic line-up of speakers on sales and motivation.  The Sales Guru, Neil Rackham, who conceived the Spin method in the 1970s, was one of the presenters. He asked what are the three most [...]

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