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The most innovative companies have an approach to trials that is like the philosophy of a venture capitalist. The VC is a prime example of an arsonist and fire fighter. He will invest in a portfolio of different start-up companies, fully knowing that most will fail. A few might break even and one or two [...]  Last week I ran a session for GBPA corporate members where we discussed innovation metrics. We reviewed the Boston Consulting Group 2007 research on the subject and the results of my innovation metrics web survey. It was agreed that most organisations find it difficult to measure innovation in any satisfactory way. The most common measurements [...] |
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