What do you need when you cycle into town?  Perhaps somewhere to park your bicycle and a way to inflate your tires.  Trust the Dutch to come up with an innovation that combines solutions for these two customer needs.  I saw it on the excellent Springwise site and there are more details on the Heklucht [...]]]>

What do you need when you cycle into town?  Perhaps somewhere to park your bicycle and a way to inflate your tires.  Trust the Dutch to come up with an innovation that combines solutions for these two customer needs.  I saw it on the excellent Springwise site and there are more details on the Heklucht site.  Apparantly it started out as an art project but has now been installed in several Dutch cities and as far abroad as Vienna and Leeds.

If we can make something as mundane as a bike stand attractive, innovative and functional then we can do the same with many other products.  What is the tire pump that you can add to your bike stand?  What service can you add to your products (or product can you add to your services)?

Paul Sloane