|
|||||
|
Billions of dollars are spent on developing and launching new consumer packaged goods (CPG) products each year, and some companies see tremendous success while others – don’t. Why? One secret appears to lie in the degree of senior management involvement in the creative process, according to a study by The Nielsen Company. Nielsen’s research of [...]  Innovation in a competitive environment – BQF seminar kindly hosted by Glaxo Smith Kline at their Weybridge offices on 3 Nov. Non-members are welcome http://ping.fm/O2Nt6 The speakers are from the consumer products division of GSK and include: Simon Gunson, VP, New Product Development and Site Director Alexis Roberts-Macintosh, VP, Aquafresh Future Team R&D Peter Harding, VP, Aquafresh [...] The CEO of Black and Decker once said, ‘People don’t go into a DIY store because they need one of our drills. They go because they need a hole in the wall.’ Wonderbra in their internal communications to staff say this, ‘We do not sell underwear. We do not sell lingerie. What we sell [...] |
|
||||
|
Copyright © 2012 BQF Innovation Blog - All Rights Reserved |
|||||
