Transfer the Job – Get the Customer to do more

Online check-in for flights is a great innovation.  Instead of standing in line at the check-in desk I can select my seat and print my boarding card at the computer on my desk (or on my smart phone).  For me, the passenger, online check-in offers time saving, control and convenience.  For the airline it means [...]

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An Idea is Salvation by Imagination

Here is an interesting article on the BBC site featuring Martha Lane Fox.   She addresses the question how can we survive a global downturn?  And she quotes Frank Lloyd  Wright’s marvellous words, ‘An idea is salvation by imagination.’

She says, ‘All the headlines talk of businesses cutting enormous numbers of jobs and scaling back investments.  [...]

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