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Billions of dollars are spent on developing and launching new consumer packaged goods (CPG) products each year, and some companies see tremendous success while others – don’t. Why? One secret appears to lie in the degree of senior management involvement in the creative process, according to a study by The Nielsen Company. Nielsen’s research of [...]  I recently helped facilitate a corporate innovation camp for Amdocs, a $3B software and services company that supplies mobile service providers. It took place over four days: the first two were spent on a bewildering variety of crazy creativity activities. These included blowing huge soap bubbles, a giant pacman, wacky physics experiments, lateral thinking puzzles, improv [...] The CEO of Black and Decker once said, ‘People don’t go into a DIY store because they need one of our drills. They go because they need a hole in the wall.’ Wonderbra in their internal communications to staff say this, ‘We do not sell underwear. We do not sell lingerie. What we sell [...] |
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