How to use the Disney Method

The Disney Method is a parallel thinking technique which has some similarities with the Six Hats. It is particularly useful as a group analysis tool for an issue and it leads to idea generation and idea review.  The team adopts four different thinking modes as outsiders, dreamers, realisers and critics.

Initially the group thinks as [...]

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Problem Analysis Techniques

I have posted a short video tutorial on two problem analysis methods – Why, Why and Six Serving Men.  I use these methods on my innovation workshops as tools to understand and unpack complex issues.  If you are facing a tough challenge then try using one or both of these methods to analyse the issue [...]

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Brush up your Brainstorming

I am in the process of making some tutorials on brainstorming.  Here are the first two:

Introduction to Brainstorming – the Principles

Two Advanced Methods – SCAMPER and Random Word

Each consists of slides and audio.  They will quickly help you to brush up your skills and to learn some highly effective tools to make your [...]

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Six Serving Men – problem analysis technique

This problem analysis method examines an issue from twelve different viewpoints.  It is based on the words of the poem by Rudyard Kipling:

I keep six honest serving men, they taught me all I knew.

Their names are What and Why and When

and How and Where and Who.

We probe the topic using these [...]

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Freewriting – a method for unblocking creativity

Freewriting is a personal creativity technique that is particularly useful when you have hit a mental roadblock.  You simply write the challenge or topic at the top of a large piece of paper and then start writing.  You can write anything related to the topic.  Here are the rules of freewriting as given by Natalie [...]

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SCAMPER – a powerful product innovation tool

One of the methods I teach on my Ideas Workshops is SCAMPER.  It is a productive and versatile technique for examining a product or service from differing angles and for generating plenty of strongly innovative ideas.  SCAMPER is an acronym and you ask the following types of question when you use this tool:

SUBSTITUTE – [...]

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Sports and Innovation

Watching the Olympics leads me to comment on the lessons that sport has for business.  I believe that the benefits of sporting lessons for business are exaggerated.  Business success is based on more than motivation, discipline and hard work.  It depends heavily on innovation – and sport is a very poor guide to that.  In sport [...]

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Book Review – The Future of Management

In this significant new work, Gary Hamel challenges our thinking about management.  He argues that the management methods used in most organisations are relics of systems designed over 100 years ago to control and command.  They are inappropriate, inadequate and obstructive for knowledge-based 21st century organisations that want to be agile and innovative.  He gives detailed [...]

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