Develop New Products Fast with an Innovation Incubator

The toy company Mattel is well known for its Barbie doll brand. They need a constant stream of internal innovations to build on this success. So Ivy Ross, Senior VP of Girls Toy Design set up something she called Project Platypus. The idea is based on the description of a platypus as an uncommon mix […]


Lateral Thinking in Action – the Car Parts Incubator Story

Every year over one million babies die within 24 hours of birth. Most could be saved with the use of incubators, which are widely available in the developed world but not in under-developed countries. Much of the medical equipment that is donated to hospitals in these countries falls into disuse because of the lack of […]