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Try this management exercise. Take your group and divide them into teams of four to six people. The brief is simple. Imagine that an immensely wealthy corporation has decided to enter your business market and plans to create a powerful competitor that will use innovative approaches to seize your customers and wipe you out. It [...]  Innovators are rule breakers. We often see how new entrants to a market break the rules to which that the existing players conform. The low cost airlines did this when they challenged the ways in which the major airlines did business. The new players used electronic tickets, bypassed travel agents, did away with allocated seating, [...] |
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