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One of the methods I teach on my Ideas Workshops is SCAMPER. It is a productive and versatile technique for examining a product or service from differing angles and for generating plenty of strongly innovative ideas. SCAMPER is an acronym and you ask the following types of question when you use this tool: SUBSTITUTE – [...]  We tend to think of innovation as a tool for inventing and marketing new products and services. This is certainly its main thrust. However, as Jeffrey Baumgartner points out in this article on Innovation Tools, you can use innovation for streamlining business processes, eliminating steps, reducing waste and cutting out costs. When times are tough we [...] |
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