How to use the Disney Method

The Disney Method is a parallel thinking technique which has some similarities with the Six Hats. It is particularly useful as a group analysis tool for an issue and it leads to idea generation and idea review.  The team adopts four different thinking modes as outsiders, dreamers, realisers and critics.

Initially the group thinks as [...]

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Innovation tip – look for remote as well as local opportunities

Most businesses look for new opportunities in obvious places, adjacent to their current position. They typically ask two questions:

1. What new markets can we sell our existing products or services into?

2. What new products or services can we sell to our existing customers?

These are perfectly valid questions. You should ask them and [...]

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