Within larger organisations one of the biggest obstacles to innovation is poor internal communication. A ‘silo’ mentality develops so that departments guard information and ideas rather than share them. People work hard [...]
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Customers can be an important source of innovative ideas. Many companies conduct conventional customer surveys and focus groups. These are useful channels of feedback but in terms of original ideas they are often disappointing. Customers are good at demanding incremental improvements in products, lower prices and better service but they are notoriously poor at predicting [...] |
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