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Innovators are rule breakers. We often see how new entrants to a market break the rules to which that the existing players conform. The low cost airlines did this when they challenged the ways in which the major airlines did business. The new players used electronic tickets, bypassed travel agents, did away with allocated seating, [...]  We can broadly simplify innovations into two kinds – incremental and radical. Incremental innovations are improvements to current products, methods, processes, services, partnerships and so on. Customer complaints and suggestions are a good source of ideas for incremental improvements. So are the people who work in the organisation. If you ask customers how your product [...] |
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