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If there is an important issue that needs some creative ideas then set a specific challenge for it and run an ideas event. A regular brainstorm or ideation meeting is fine but why not add some excitement with a different approach? Here are the sorts of events you could run: • A lunchtime brainstorm with [...]  In May 2008 a remarkable nationwide initiative took place in Estonia, bringing together more than 50 000 volunteers to clean-up illegal waste from all over the countryside. This extraordinary project helped to change the waste department system as well as the people’s perspectives on the environment and on civil activeness. They are following up [...] Mark McGuiness on his blog, Lateral Action, asks the question, ‘Is brainstorming a waste of time?’ He produces a number of serious critics who hate brainstorms and claim that there is little evidence that they work. The main criticisms are: Not enough good ideas Lack of critical filters Inhibition Freeloading Taking turns Group think He then [...] There is an interesting post on some research on Brainstorming here on the Innovation Tools site. Josh Hyatt of the Sloan Management Review discusses some research by Karan Girotra, a professor at INSEAD, and Christian Terwiesh and Karl T. Ulrich, both professors at the University of Pennsylvania. Two types of groups generated ideas. One followed [...] If you hold a brainstorm meeting and generate 90 ideas then the chances are that you whittle those down to a dozen promising ideas and then action the two or three best. What happens to the other promising ideas that don’t make it onto the to-do list? Ideally you should capture them in a database of [...] |
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