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This week has seen the 20th anniversary of the Hillsborough disaster in which 96 Liverpool fans died in a terrible crush at the Hillsborough football stadium in Sheffield. One of the main reasons for the tragedy was that the policemen in charge of crowd control assumed that the problem they were facing was one [...]  The CEO of Black and Decker once said, ‘People don’t go into a DIY store because they need one of our drills. They go because they need a hole in the wall.’ Wonderbra in their internal communications to staff say this, ‘We do not sell underwear. We do not sell lingerie. What we sell [...] |
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