Stefan Lindegaard is recognised as a leading writer and thinker on innovation. In this book he takes on the hot topic of Open Innovation (OI) which he defines as bridging internal and external resources to make innovation happen. The early chapters are excellent. He clearly explains the need for OI and how to approach it. He argues that it is more important to get the right people in place than the right process in place. He shows how to identify and develop the people who drive OI. His sections on why CEOs do not get OI and how to overcome the roadblocks to OI are particularly cogent.
His style is very personal and directive with many first-person comments. There are various interviews and case studies in the book – some are excellent. I like the way he summarises the key takeaways in each chapter.
In the chapter on Radical Innovation he throws out a provocative statement – Radical Innovation is too difficult for most companies and they should play it safer. He then discusses the point and largely proves that it is true unless your business can meet the stringent guidelines that he develops.
In the later chapters he diverges from the main subject and covers topics such as knowing your personal values, managing time and polishing your personal brand. This is standard self-help stuff which really does not belong in this book. He returns towards the theme with a chapter on corporate business plan competitions which is packed with useful advice which applies to internal more than open innovation.
The book has many powerful examples, stories, tips and guidelines. Despite the diversions it stands as a valuable and practical addition to your innovation bookshelf.
Paul Sloane
