The Most Innovative Companies in the World – 2013

Since there is no way of absolutely measuring which companies are the most innovative we see different lists using different measurement methods.   Forbes publish a list based on a measure of how much investors have bid up the stock price of a company above the value of its existing business based on expectations of future innovative results. Their top ten companies are:

  1.                       USA
  2. Alexion Pharma                       USA
  3. VMWare                                   USA
  4. Regeron Pharma                     USA
  5. ARM Holdings                         UK
  6. Baidu                                        China
  7. Amazon                                     USA
  8. Intuitive Surgical                      USA
  9. Rakuten                                    Japan
  10. Natura Cosmeticos                 Brazil

The full list of 100 international companies is worth perusing.  Notable entries are 20. Pernod Ricard, France, 27. Diageo UK, 30. Proctor and Gamble USA, 35. Reckitt Benckiser UK, 40. Tata India, 47. Google USA, 79 Apple USA.

Boston Consulting Group publish a list based on a survey of 1500 senior executives.  So it tends to consist of large companies with strong brand awareness.  Their top ten are:

  1. Apple
  2. Samsung
  3. Google
  4. Microsoft
  5. Toyota
  6. IBM
  7. Amazon
  8. Ford
  9. BMW
  10. General Electric

The magazine Fast Company publishes a list of the 100 most innovative companies based on their perception of ‘businesses whose innovations are having the greatest impacts across their industries and our culture as a whole’.  So they include many smaller high-tech companies.  Their top ten is:

  1. Nike
  2. Amazon
  3. Square
  4. Splunk
  5. Fab
  6. Uber
  7. Sproxil
  8. Pinterest
  9. Safaricom
  10. Target

There is a wide divergence between the lists reflecting their different approaches.  The only company which appears on all three top tens is Amazon so maybe they deserve the title of the most innovative company of 2013.

Paul Sloane



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