You are probably aware of Twitter if not using it already. It is a micro-blogging site where you can broadcast and read ‘tweets’ – messages of no more than 140 characters. Much of the traffic is trivial but Twitter can be valuable when used for serious purposes. Here is how I use it in the field of innovation:
1. I follow thought leaders and commentators who comment on innovation, creativity or lateral thinking. You can search on key words and quickly find the most prolific tweeters.
2. I post links to interesting articles on innovation and ‘retweet’ (i.e. copy) other people’s interesting posts to my followers.
3. I post short quotations or thoughts on the subject.
4. I ask questions. E.g. what technology do you use to aid innovation?
You can follow me at
Here are some of my recent tweets to give you a flavour – @name refers to the name of a user who made the original post and RT means retweet.
· I am writing about technology that aids innovation. Do you have any suggestions or links please? What technology helps you to innovate?
· #Innovation through volunteers, http://bit.ly/mTJ1c
· #Innovation tip. Get a colleague to facilitate a brainstorm meeting in your dept and return the favor. It is easier for an outsider.
· Innovation tip. Before introducing any change identify the resistance leaders who are likely to oppose it. Plan to handle or bypass them.
If you are not already using Twitter as a communications tool in your interest fields then I would strongly advise that you experiment with it. You can dip in and out when you want and you can easily ‘unfollow’ the people whose tweets add no value.