Innovation lessons from the World’s Craziest Restaurants

I came across this remarkable story about the world’s craziest restaurants. They include a toilet restaurant in Taiwan, a restaurant in the sky in Belgium, a prison restaurant in Italy and a graveyard restaurant in India.

: Restaurant in the Sky

They are all remarkable and successful because they offer the consumer a novel experience. Many restaurants are reacting to the economic downturn by cutting prices and offering discount coupons. But when everyone is doing this it no longer helps. Research shows that price is not the main factor in determining which restaurant people choose. The key factor is the user experience – which is a mix of atmosphere, surroundings, service and cuisine.

The same goes for your business. How can you move away from price competition? The answer is by using your imagination and creating a novel experience for your clients. Take a careful read through the list of the world’s craziest restaurants and see what ideas they trigger in your mind for your product or service. Think crazy, think novel, think differently from the competition.

Paul Sloane

Tags: crazy, different, experience, graveyard, India, Innovation, novel, restaurant, service, toilet

This entry was posted on Wednesday, February 25th, 2009 at 3:49 pm and is filed under Innovation. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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