Here is an interesting article on the BBC site featuring Martha Lane Fox. 
She addresses the question how can we survive a global downturn? And she quotes Frank Lloyd Wright’s marvellous words, ‘An idea is salvation by imagination.’
She says, ‘All the headlines talk of businesses cutting enormous numbers of jobs and scaling back investments. Although much of this is sensible, new ideas must be supported and there are still opportunities to be found. Web businesses are growing and the move from offline to online is continuing apace. The web gives power to customers in times where value becomes so important, as they can compare prices, build their own packages or get a depth of information that is impossible through other channels.
The web shakes up normal business models and any company ignoring this shift does so at its own peril. For me, a pound invested online is far more effective than one spent offline in this harsh consumer climate where you need to be able to track impact carefully. Making the most of these opportunities requires some flair and some risk taking.’
She adds, ‘I always challenge my team to think ‘yes’ before they think ‘no’ to a new idea.’ Great advice from an internet advocate!
Paul Sloane
