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Is there a completely different way to operate in your business? If all your competitors are using a broadly similar approach, is there an entirely separate approach that could deliver what your customers want? In the early 1980s the leading manufacturers of Personal Computers were companies such as IBM, Compaq, Toshiba, Hewlett Packard and Olivetti. [...]  What do you need when you cycle into town? Perhaps somewhere to park your bicycle and a way to inflate your tires. Trust the Dutch to come up with an innovation that combines solutions for these two customer needs. I saw it on the excellent Springwise site and there are more details on the Heklucht [...] If you hold a brainstorm meeting and generate 90 ideas then the chances are that you whittle those down to a dozen promising ideas and then action the two or three best. What happens to the other promising ideas that don’t make it onto the to-do list? Ideally you should capture them in a database of [...] One of the methods I teach on my Ideas Workshops is SCAMPER. It is a productive and versatile technique for examining a product or service from differing angles and for generating plenty of strongly innovative ideas. SCAMPER is an acronym and you ask the following types of question when you use this tool: SUBSTITUTE – [...] |
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