Starbucks turns to Customers for Innovation
According to this report from the BBC, coffee chain giant Starbucks is hoping its loyal customers may be able to brew up the bright ideas to help turn around its struggling fortunes. 
The company recently launched a website offering its US customers the chance to pitch ideas for how the firm can improve its stores and operations. Despite some scepticism from critics, the MyStarbucksIdea.com website has now been flooded with thousands of ideas. These range from free birthday coffees to express tills for quick orders.
The site is mystarbucksidea.com. You can submit ideas, vote, discuss and see progress on approved ideas. There is a list of the most popular ideas and the most recent.
How about a similar site for your customers’ ideas?
Paul Sloane