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Customers are a great source of innovation. Asking your customers gives you incremental ideas. Observing your customers can give you radical ideas. An increasingly powerful third route is co-creating with your customers. Threadless is a fashion company that’s had great success asking people to upload T-shirt designs that site visitors then rate each week. Winning [...]  We often talk about Google being one of the most innovative companies. They are famous for allowing their people to spend up to 20% of their time on any project that interests them. Here is an interview from Time magazine with Google CEO Eric Schmidt in which he reveals some fascinating insights. First the [...] |
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