http://www.bqf.org.uk/innovation/2006/09/01/collaborate-to-innovate/ The BQF Innovation Unit Blog Fri, 05 Dec 2008 12:47:24 +0000 http://wordpress.org/?v=2.6.2 http://www.bqf.org.uk/innovation/2006/09/01/collaborate-to-innovate/#comment-14 DHARMA Wed, 25 Oct 2006 14:30:57 +0000 http://www.bqf.org.uk/innovblog/2006/09/01/collaborate-to-innovate/#comment-14 I think what Costa Coffee is doing is an interesting innovation in retailing its product. But in my opinion it is innovation and not the partnering process for innovation. A partenering process for innovation presupposes co creation of ideas by combining mutual resources. Such co creation can occur between a company and its customers or some times two distinct companies like the example of Ford and Bose Music system working together to improve the shock absorber system for the automobiles I think what Costa Coffee is doing is an interesting innovation in retailing its product. But in my opinion it is innovation and not the partnering process for innovation. A partenering process for innovation presupposes co creation of ideas by combining mutual resources. Such co creation can occur between a company and its customers or some times two distinct companies like the example of Ford and Bose Music system working together to improve the shock absorber system for the automobiles

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