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A new study by IBM of 765 CEOs throws some interesting light on the innovation challenge. Key findings are: 1. Business model innovation matters. 2. External collaboration is essential. 3. Innovation has to be led from the top. CEOs believe that collaboration is essential but there is a problem. Collaboration aspirations were much higher [...]  Customers can be an important source of innovative ideas. Many companies conduct conventional customer surveys and focus groups. These are useful channels of feedback but in terms of original ideas they are often disappointing. Customers are good at demanding incremental improvements in products, lower prices and better service but they are notoriously poor at [...] |
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